Summary
- Fujifilm Hellas will participate in the 90th Thessaloniki International Fair from September 5 to 13, 2026.
- The company will be located at booth J21 in Pavilion 13.
- Japan is the Honored Country, with its participation organized around the TAKUMI theme.
- The announcement does not yet reveal Fujifilm’s detailed program.
Fujifilm Hellas has announced that it will participate in the 90th Thessaloniki International Fair, joining the Japan Pavilion of Honored Country Japan from September 5 to 13, 2026.
The company will welcome visitors at booth J21 in Pavilion 13 of the Thessaloniki International Exhibition and Congress Center. Its presence is part of the official Japanese participation, coordinated by the Embassy of Japan in Greece.
The announcement is particularly relevant to the photography community, as Fujifilm will participate in the central area of the Honored Country at an event where Japanese technology, innovation and business activity will play a leading role.
At booth J21 in Pavilion 13
Fujifilm Hellas has confirmed that its exhibition space will be booth J21, located inside Pavilion 13. This is the pavilion that will host Japan’s entire participation as the Honored Country.
The announcement does not yet provide information about the products, presentations, workshops or other activities that may take place at the company’s booth.
Japan as the Honored Country
Japan will be the Honored Country of the 90th Thessaloniki International Fair, with its national participation concentrated in Pavilion 13.
The 2026 event also has an anniversary character, marking 100 years since the first Thessaloniki International Fair was held in 1926. Japan’s presence is expected to combine elements of tradition, technology and modern business activity.
The TAKUMI framework
The Japanese participation is being presented under the central TAKUMI theme, which is organized around three main pillars: wisdom, empathy and driving force.
The Japan Pavilion is expected to feature Japanese companies and organizations from sectors including technology, innovation, tourism, automotive, energy and health. Fujifilm Hellas will be part of this wider Japanese environment.
Dates and opening hours
The 90th Thessaloniki International Fair will take place from Saturday, September 5, to Sunday, September 13, 2026, at the Thessaloniki International Exhibition and Congress Center.
On Saturdays, September 5 and 12, and Sundays, September 6 and 13, the exhibition will be open from 10:00 to 22:00. On weekdays, opening hours will be from 16:00 to 22:00.
What we think
Fujifilm Hellas’ participation in the Japan Pavilion is a logical and interesting presence, particularly for visitors interested in photography and imaging. However, the practical value of its participation will depend on the program, equipment and activities presented at booth J21, details that have not yet been disclosed in this particular announcement.
Frequently asked questions
When will the 90th Thessaloniki International Fair take place?
The exhibition will run from September 5 to 13, 2026.
Where will Fujifilm Hellas be located?
The company will be at booth J21, inside Pavilion 13 of the Thessaloniki International Exhibition and Congress Center.
Which country is the Honored Country of TIF 2026?
Japan will be the Honored Country of the 90th Thessaloniki International Fair, with its official participation hosted in Pavilion 13.
What is TAKUMI at TIF 2026?
It is the central theme of the Japanese participation, based on the pillars of wisdom, empathy and driving force.
What will Fujifilm Hellas present?
The announcement confirms the company’s participation and booth location, but does not yet provide details about the products or activities that will be presented.
