Summary
- Insta360 is developing two different mirrorless cameras with interchangeable lenses.
- One will feature an unusual design and a different way for users to interact with the camera.
- The company wants to use AI and new technologies to make photography easier.
- The sensor, lens mount, specifications, price, and release date have not yet been announced.
- A prototype could appear at CP+ 2027, scheduled for February 25 to 28, 2027.
Insta360 has confirmed that it is developing two interchangeable-lens mirrorless cameras, with one promising an unusual design and a different approach to photography supported by new technologies and AI.
Insta360 founder and CEO Jingkang “JK” Liu revealed that the company is working on not one but two different mirrorless cameras. He said one of them will have a form that departs from what photographers currently expect from a conventional camera, although no images, specifications, or further details about its design have been disclosed.
The news is particularly significant because Insta360 does not appear to be preparing just another conventional mirrorless camera. The company wants to use its experience with computational imaging and artificial intelligence to make interchangeable-lens cameras more approachable, including for people who are unfamiliar with their more complex controls and settings.
Two mirrorless cameras are in development
The information comes from an interview with JK Liu published by Mynavi News, where the Insta360 chief clearly confirmed that the company is developing two types of mirrorless cameras.
The two products appear to have different characters. Most of the attention is focused on one of them, as Liu said its shape will depart from the familiar design conventions of current mirrorless cameras. No further information has been revealed about its dimensions, control layout, or lens configuration.
They will be interchangeable-lens cameras
One important detail is that Insta360 is not talking about compact or fixed-lens models. Liu clarified that the products will be interchangeable-lens cameras, placing the new systems in a market currently occupied by manufacturers including Canon, Nikon, Sony, Fujifilm, Panasonic, and others.
It is not yet known which lens mount will be used, whether Insta360 will develop its own lens ecosystem, or whether it will rely on an existing mount. There is also no confirmed information about sensor size, resolution, autofocus, video features, or pricing.
AI is intended to make the cameras easier to use
Liu explained that one of the main reasons Insta360 is entering the interchangeable-lens camera market is its desire to reduce the complexity of using such products. The company plans to use new technologies and AI so that even people with no previous mirrorless camera experience can use them more easily.
That approach is consistent with Liu’s previous comments about his ideal camera taking care of as much of the technical capture process as possible, allowing the photographer to focus more on the moment instead of settings, stabilization, and other operational details.
It could change how users take photographs
The unusual aspect of the project is not limited to the physical shape of the camera. According to Liu, the way users interact with the new product is also expected to differ from the experience offered by traditional mirrorless cameras.
Mynavi News suggests that the concept could reconsider fundamental parts of the photographic process, including framing, focusing, and triggering the exposure. For now, however, there are not enough technical details to know how Insta360 intends to implement that different experience.
A prototype could appear at CP+ 2027
The first proper look at Insta360’s new project could arrive in 2027. JK Liu said the company believes it may be able to show a prototype at the next CP+ exhibition.
CP+ 2027 is scheduled to take place in Yokohama, Japan, from February 25 through February 28, 2027. If Insta360 remains on schedule, the event could provide the first opportunity for a more complete look at the new camera system.
Insta360 had already dropped hints
The company’s move into mirrorless cameras did not appear completely out of nowhere. As early as January 2026, Liu published material that led to speculation that Insta360 was exploring a new type of camera. The latest interview now turns those earlier hints into confirmation that two models are indeed being developed.
What we think
Insta360’s entry into the mirrorless market is more interesting than a simple expansion of its product range. The company has built much of its identity around unconventional camera formats, automation, and computational processing, so an attempt to rethink how an interchangeable-lens camera is used would be a logical extension of that approach.
The key question is whether the unusual design and AI will solve genuine photographic problems rather than merely serve as points of differentiation. Until a prototype appears and important technical specifications are revealed, there are still more questions than answers.
Frequently Asked Questions
How many mirrorless cameras is Insta360 developing?
The company has confirmed that it is developing two different types of mirrorless cameras.
Will they have interchangeable lenses?
Yes. JK Liu has confirmed that they will be interchangeable-lens cameras. The lens mount has not yet been disclosed.
What is known about the unusual design?
Only that one of the two cameras will have a form significantly different from the established mirrorless camera design. Insta360 has not yet shown the final body or explained its mechanism.
What role will artificial intelligence play?
The company intends to use AI and new technologies to simplify photography, particularly for people who do not already know how to operate an interchangeable-lens camera.
When will we see the first Insta360 mirrorless camera?
No release date has been announced. Liu has said that a prototype could be shown at CP+ 2027, which is scheduled for February 25 to 28, 2027.
