Summary
The Swiss+Go Novocolor promises to make film photography simpler and more accessible than ever.
The reusable 35mm analog camera from Swiss+Go is aimed at those who want to rediscover the magic of film or take their first steps into analog photography without complicated settings and expensive equipment.
At a time when thousands of images are stored every day on smartphones, the film experience is making a strong comeback. The Novocolor focuses on exactly that different approach: fewer frames, more attention to every shot and a more meaningful relationship with photography.
Ready to Shoot Right Out of the Box
The Swiss+Go Novocolor package includes everything needed to start shooting immediately. Along with the camera, users get Kodak 36-exposure film, an AAA battery, a protective case and a carrying strap.
This means there is no need to search for additional accessories before heading out to take pictures.
Designed for Simplicity
The Novocolor follows the philosophy of classic point-and-shoot cameras. It features a 31mm f/9 fixed-focus lens, manual film advance and rewind, as well as a built-in flash for low-light situations.
Its operation is straightforward: load the film, activate the flash when needed and focus on capturing the moment.
For New and Experienced Film Lovers
One of the camera’s biggest advantages is that it appeals both to beginners and to photographers who remember the film era.
Compatibility with ISO 200, 400 and 800 films offers flexibility depending on shooting conditions, while its compact dimensions and lightweight design make it easy to carry everywhere.
The Charm of the Analog Process
Film photography is not only about the final image but also about the entire process. Every frame matters because the number of exposures is limited. Waiting for film development creates a different relationship with photography, away from the logic of instant previews and endless retakes.
For many photographers, this experience is exactly what makes film relevant again.
An Affordable Entry Into Film Photography
The Swiss+Go Novocolor belongs to the affordable analog camera category and offers a complete package for anyone interested in trying film photography without a significant investment. Its simple operation and included accessories reduce the cost of getting started.
What We Think
The Swiss+Go Novocolor is not trying to replace a modern digital camera. Its goal is to offer a different photographic experience, slower, more intentional and more creative. For those who want to discover or revisit the world of film photography, it is a particularly interesting and affordable option.


