Summary
- GoPro has received a new Nasdaq non-compliance notice after its share price remained below $1 for 30 consecutive trading days.
- Founder Nicholas Woodman invested $20 million to strengthen the company's liquidity.
- The company has up to nearly one year to regain compliance under Nasdaq rules.
- Strategic alternatives, including a sale or merger, remain under consideration.
GoPro is once again facing the risk of losing its Nasdaq listing after its stock traded below the $1 minimum bid price for 30 consecutive trading days.
The company has received a new Nasdaq non-compliance notice regarding the minimum bid price requirement. The development comes only weeks after founder and CEO Nicholas Woodman injected $20 million into the company to strengthen liquidity and provide more time as GoPro explores strategic options, including a possible sale or merger.
The notice does not mean GoPro will immediately be delisted. However, it highlights the financial and market challenges the company continues to face.
The $20 million investment
In early July 2026, Nicholas Woodman invested $20 million in GoPro to reduce short-term financing risks and improve the company’s liquidity position.
The additional funding gives the company more flexibility while negotiating potential strategic transactions.
Understanding Nasdaq’s $1 rule
Nasdaq requires listed companies to maintain a minimum closing share price of $1.
After 30 consecutive trading days below that level, a company receives a non-compliance notice and is granted 180 days to regain compliance by maintaining a closing price above $1 for at least 10 consecutive trading sessions.
GoPro successfully regained compliance under the same rule in 2025.
A second compliance period is possible
GoPro is listed on the Nasdaq Global Select Market.
If it fails to regain compliance within the initial 180-day period, it may qualify for an additional 180-day extension by transferring to the Nasdaq Capital Market, subject to Nasdaq approval and eligibility requirements.
Reverse stock split remains an option
A reverse stock split combines multiple shares into one, increasing the theoretical share price.
Although it can quickly restore compliance with Nasdaq’s minimum bid requirement, it does not improve the company’s underlying financial performance.
What comes next
GoPro is not facing immediate delisting.
The company still has several options available, including improving its stock price, implementing a reverse stock split, or completing a strategic transaction such as a merger or sale. Upcoming financial results are expected to play a key role in determining its future.
What we think
The latest Nasdaq notice is another warning sign rather than the end of the road. The coming months will likely determine whether GoPro can stabilize its business or secure a strategic deal.
Frequently Asked Questions
Is GoPro being delisted immediately?
No. The notice starts a compliance period rather than immediate delisting.
How much time does the company have?
Initially 180 days, with the possibility of another 180-day extension if eligible.
What is a reverse stock split?
It combines multiple shares into one to increase the share price without changing the company’s overall value.
Why did the founder invest $20 million?
To strengthen GoPro’s liquidity and provide additional time for strategic negotiations.
