Summary
- DJI is running the #ALLFORPASSION Challenge for action and sports videos captured with the Avata 360.
- Entries close on September 30, 2026, and the winners will be announced on October 28.
- Eight winners will share a total of $25,000, with a $10,000 first prize.
- Entering requires the official watermark, specified hashtags, a public post and submission of the post link to DJI by email.
Event Details
DJI is running the #ALLFORPASSION Challenge for DJI Avata 360 creators, offering eight cash prizes worth a combined $25,000 and a $10,000 first prize.
The competition began on August 5, 2026, and entries remain open until September 30, with the winners scheduled to be announced on October 28. The concept is straightforward: action or sports content captured with the DJI Avata 360 and published on Instagram, YouTube, Facebook or TikTok using the official watermark and the challenge hashtags. The competition and its deadlines have also been independently confirmed by DroneDJ.
The challenge matters beyond the cash prize because DJI has effectively built it around the Avata 360’s key advantage: capturing the entire scene and reframing it after the flight. The drone records 360° video at up to 8K/60fps HDR, allowing creators to choose the final viewing angle afterwards, which is particularly useful for fast-moving sports action.
How to enter
DJI requires videos to be created with the Avata 360 and focused on action or sports. The footage must include the official “DJI AVATA 360 | ALL FOR PASSION” watermark, while the public post must include #allforpassion, #djiavata and #avata360.
Eligible platforms are Instagram, YouTube, Facebook and TikTok. No prior account approval from DJI is required.
After publishing the video, the creator sends the link to [email protected]. The email subject should contain “#allforpassion challenge” together with the creator’s social media username, while the message must include the platform, post link and publication date.
An important detail is that there is no limit on the number of entries. A creator can therefore submit multiple videos before the challenge closes.
The published DJI material does not specify a minimum or maximum video duration, a minimum follower count or a specific geographical exclusion for participants.
The prizes and how winners will be selected
DJI plans to award eight winners with a combined $25,000 in cash prizes.
| Ranking | Winners | Prize per winner |
|---|---|---|
| 1st place | 1 | $10,000 |
| 2nd place | 2 | $5,000 |
| 3rd place | 5 | $1,000 |
Entries will be evaluated across three dimensions: video quality, creativity and influence. The content must be sports-related, with DJI giving examples such as swimming, cycling, surfing and football.
The published material does not assign a specific weighting to each criterion and does not explain whether “influence” will be judged solely through views and engagement. There is therefore no published scoring system showing in advance how much audience reach will matter compared with technical or creative quality.
What the terms say about video rights
One point deserves particular attention from creators: the licence granted for the submitted content. According to DJI’s terms, participants retain the copyright to their work, but participation also grants the company a global, perpetual, irrevocable and sublicensable licence.
The licence allows DJI and its affiliated companies to use submitted content and to modify or edit it for the promotion of DJI’s brand, products or services on social media and through related promotional activities. DJI states that attribution will be provided for participants’ work.
Participants are also responsible for ensuring that the content complies with applicable laws, does not infringe third-party rights and does not contain material that violates public order or the other requirements outlined in the terms. Personal information submitted by participants, including names and email addresses, may be used for communication and prize payouts.
Why the Avata 360 is particularly suited to this challenge
The DJI Avata 360 was officially introduced in March 2026 as a hybrid between an FPV drone and a 360° camera platform. It features two 1/1.1-inch square CMOS sensors, up to 8K/60fps HDR 360° recording, photos up to 120MP, a Single Lens mode up to 4K/60fps, up to 23 minutes of flight time and 42GB of internal storage.
The feature most directly connected with the challenge is that the pilot does not need to lock in the final framing during flight. The 360° file can be reframed in post-production, while tools such as Virtual Gimbal and tracking add more options for action sequences. PTTL previously covered these capabilities in its official DJI Avata 360 launch coverage.
For the Greek market, DJI’s official store currently lists the DJI Avata 360 Drone Only from €469.
What applies in Greece and the European Union
Sports content introduces an additional consideration: an impressive shot is still subject to flight regulations. The DJI Avata 360 carries an EU C1 class label and has a maximum take-off mass of 455 grams.
For C1 operations in Open Category A1, operator registration and completion of A1/A3 online training and examination are required. EASA also states that flights should not be expected to pass over uninvolved people, and any unexpected overflight should be kept as short as possible. Flying over assemblies of people is prohibited, while the general altitude limit in the Open Category is 120 metres from the closest point of the Earth’s surface.
There is another particularly important point for FPV flying: when goggles are used in the Open Category, EASA requires a UA observer alongside the remote pilot, maintaining direct visual contact with the drone and monitoring the surrounding airspace.
This has practical implications for a challenge centred on cycling, surfing, skiing, climbing and other activities where athletes or spectators may be nearby. The competition rules do not replace European or national flight regulations.
What we think
The #ALLFORPASSION Challenge is one of those cases where the competition makes sense for the product itself: the Avata 360 is designed precisely for situations where fast action is difficult to frame in real time and reframing becomes part of the creative process.
The $25,000 shared among eight winners is a strong incentive, but two details matter more in practice for potential entrants: the broad content licence granted to DJI and the requirement for spectacular sports footage to remain fully compliant with flight regulations. In a competition like this, a strong shot is not simply about drone control; it is a combination of planning, safety, cinematography and post-production.
Frequently asked questions
When does the DJI #ALLFORPASSION Challenge end?
Entries close on September 30, 2026, and the winners are scheduled to be announced on October 28, 2026.
How many videos can one creator submit?
DJI places no limit on the number of submissions, so multiple videos can be entered.
What are the cash prizes?
The first-place winner receives $10,000, two second-place winners receive $5,000 each and five third-place winners receive $1,000 each. The combined prize pool is $25,000.
Does the creator retain copyright?
Yes. The terms state that creators retain copyright, but they also grant DJI a broad global, perpetual, irrevocable and sublicensable licence to use and edit the content for related promotional activities.
