Summary
- ShiftCam introduced the new LensUltra P and V Series smartphone lenses.
- The P Series is the more accessible option, with a 60mm telephoto, 16mm wide-angle, and 10x Micro lens.
- The V Series offers more advanced optics, including telephoto, wide-angle, macro, and fisheye options.
- The lenses require a ShiftCam Camera Case for proper mounting.
- Compatibility includes iPhone 14 through iPhone 17 Pro Series models and selected Android smartphones.
ShiftCam introduced the new LensUltra P and V Series lenses, aiming to improve smartphone photography and video through real optical changes before the image reaches the phone’s sensor.
The company officially launched its new mobile lenses, targeting both casual users and more demanding content creators who want greater control over their images.
The announcement matters because it shows that, despite the major progress of computational photography, accessory makers continue to invest in real optical elements that promise more natural framing, different perspective, and less reliance on digital zoom.
Two series for different users
The new ShiftCam LensUltra family is divided into the P and V Series.
The P Series is the more affordable option and is aimed at users taking their first steps with add-on smartphone lenses. These lenses are designed to work with the main 1x camera on compatible phones.
The P Series includes a 60mm telephoto lens for portraits and lifestyle images, a 16mm wide-angle lens for landscapes and interiors, and a 10x Micro lens for close-up shots of subjects such as food, flowers, or insects.
The more advanced V Series
The V Series is aimed at more demanding mobile creators and uses a more advanced optical design.
According to ShiftCam, the V Series lenses feature fluorite glass, advanced coatings, and a design intended to reduce chromatic aberration. The series works with the new S.Mount attachment system, which allows the use of larger and heavier lenses.
The V Series includes a 60mm telephoto lens, a 16mm wide-angle lens, a 75mm Long Range Macro, a 200-degree fisheye lens, and compatibility with the company’s cinematic filter series.
What the new lenses promise
ShiftCam says its lenses can deliver more natural compression, better subject separation, greater creative flexibility, and shooting options that do not rely only on software.
The core idea is that the image is changed optically before it reaches the smartphone sensor. According to the company, this can lead to improved depth, perspective, clarity, and overall visual impact compared with digital zoom or purely computational solutions.
Pricing and compatibility
The P Series lenses cost $129 each, while the three-lens kit is priced at $299.
The V Series lenses cost just under $200 each. There is also a complete $1,049 kit that includes four lenses, a carrying case, a precision aluminum phone case with built-in grip, and four magnetic filters: Hard VND, Soft VND, Black Mist, and CPL.
The new lenses require a ShiftCam Camera Case. Compatibility covers iPhone 14 through iPhone 17 Pro Series models, including Max variants, while Android support includes the Samsung S25 Ultra, Xiaomi 15 Ultra, and Google Pixel 10 Pro XL.
More here.
What we think
ShiftCam’s approach is interesting because it does not try to replace smartphone software, but to complement it with real optical differentiation. The P Series looks more sensible for users who want to experiment without spending too much, while the V Series is clearly aimed at users who see the smartphone as a serious image-making tool. The big question is whether the quality and ease of use will justify the investment, especially in the expensive full kit.
Frequently asked questions
What are the new ShiftCam LensUltra lenses?
They are add-on smartphone lenses designed to optically change the image before it reaches the camera sensor.
What is the difference between the P and V Series?
The P Series is more affordable and aimed at casual users, while the V Series uses more advanced optics and targets more demanding creators.
Is a special case required?
Yes, the lenses require a ShiftCam Camera Case for proper mounting on a compatible smartphone.
Which phones are compatible?
Supported models include iPhone 14 through iPhone 17 Pro Series, including Max variants, as well as the Samsung S25 Ultra, Xiaomi 15 Ultra, and Google Pixel 10 Pro XL.
How much do the lenses cost?
The P Series lenses cost $129 each or $299 as a three-lens kit, while the V Series lenses cost just under $200 each.
