Summary
- X has announced Live Studio for managing live streams
- The company will allocate $1 million to creators
- Creators can schedule streams and control who can watch
- The tool provides viewer comments and performance analytics
- Live streaming remains available only to X Premium users
X is making a renewed push into live video with the launch of Live Studio and a new payout program for creators.
The platform announced Live Studio, a new live-streaming command center inside Creator Studio, along with financial incentives for creators who go live on X.
The move matters because it shows that X wants to make live video a more central part of its platform, competing with services where creators already have established tools and revenue options.
New Live Studio for creators
Live Studio works as a central control hub for live broadcasts on X. Creators can create a new stream, add a title, upload a thumbnail and schedule the broadcast for a specific day and time.
They also have options for who can watch the live stream. A broadcast can be open to everyone or limited to verified accounts, accounts followed by the creator or subscribers.
Today we’re announcing Live Studio, a brand new livestreaming command center on X
X is where everything is happening now. So we’re launching the best tools for pro streamers to go live, connect with their followers & manage their streams
Check it out on X.com in Creator Studio pic.twitter.com/B06MLScFj9
— Nikita Bier (@nikitabier) July 1, 2026
$1 million in creator payouts
According to X head of product Nikita Bier, the company will allocate $1 million to reward creators who live stream in the upcoming payout cycle.
For now, the company has not provided detailed information on how the payments will be calculated, what the eligibility criteria will be or how the amount will be distributed among creators.
Analytics and management tools
Live Studio also provides basic performance information for each live broadcast. Creators can see viewer comments, concurrent viewer numbers, the countries viewers come from and the devices used to watch the stream.
These elements are important for creators who use live streaming professionally, as they allow them to better understand their audience and manage their content more effectively.
Available only for X Premium
Live streaming on X remains available only to users with an X Premium subscription, which costs $3 per month.
The big question is whether the platform has improved its technical infrastructure enough. In the past, major live broadcasts through Spaces suffered serious access and stability problems, exposing the platform during moments of high public attention.
What we think
X’s move makes sense, but it is not without risk. The Live Studio tools show that the platform wants to attract more serious creators, but payouts alone will not be enough. To succeed, X will need to prove that it can offer a stable live-streaming experience, clear payout rules and real value for both creators and audiences.
Frequently Asked Questions
What is X Live Studio?
It is a new live-streaming command center for creators, allowing them to create, schedule and monitor the performance of their live streams.
How much money is X allocating to creators?
X announced that it will allocate $1 million to reward creators who live stream in the upcoming payout cycle.
Who can live stream on X?
Live streaming is available to users with an X Premium subscription.
Can a live stream be private?
Yes. Creators can choose whether a live stream is public or limited to specific groups, such as verified accounts, subscribers or accounts they follow.
Has X explained how the money will be distributed?
No. X has not yet provided details on the payout structure or the exact criteria.
