Summary
- 51.2% of zoom lenses traded on Minna Camera reached 200mm or longer.
- The 200mm category includes any zoom ending at 200mm, such as 24-200mm and 70-200mm lenses.
- The Nikon Z 70-200mm f/2.8 VR S was the most-traded model in the 200mm category.
- Canon, Nikon and Sony together accounted for 81.9% of zoom transactions on the platform.
Telephoto zooms had a very strong presence in transactions on Japan’s Minna Camera used-gear marketplace: 51.2% of the zoom lenses traded during the first half of 2026 reached 200mm or longer.
The key is understanding what the study actually measures. Minna Camera does not compare one specific 70-200mm against one specific 100-400mm. It groups every traded zoom lens according to its maximum focal length. A 24-200mm and a 70-200mm therefore both belong to the “200mm” category, while a 100-400mm belongs to the “400mm” category.
Using that method, zooms reaching 200mm or longer accounted for 51.2% of all zoom-lens transactions. These figures describe activity on this particular used-gear marketplace, not total lens sales across Japan.
What the “200mm category” actually means
The largest group was zooms ending at 200mm, representing 17.9% of transactions across 31 different models. The most-traded model in that group was the Nikon Z 70-200mm f/2.8 VR S.
The 70mm group ranked second at 15.0%, led by the Sony FE 20-70mm f/4 G. The 400mm group ranked third at 12.5%, with the Canon RF 100-400mm f/5.6-8 IS USM as its most-traded model.
| Category | Transaction share | Most-traded model in category |
|---|---|---|
| up to 200mm | 17.9% | Nikon Z 70-200mm f/2.8 VR S |
| up to 70mm | 15.0% | Sony FE 20-70mm f/4 G |
| up to 400mm | 12.5% | Canon RF 100-400mm f/5.6-8 IS USM |
| up to 105mm | 9.2% | Canon RF 24-105mm f/4 L IS USM |
| up to 600mm | 6.1% | Nikon Z 180-600mm f/5.6-6.3 VR |
| up to 120mm | 5.7% | Nikon Z 24-120mm f/4 S |
| up to 300mm | 5.0% | Tamron 18-300mm f/3.5-6.3 Di III |
| up to 500mm | 3.8% | Canon RF 100-500mm f/4.5-7.1 L IS USM |
| up to 50mm | 3.2% | Sigma 18-50mm f/2.8 DC DN | C |
| up to 800mm | 2.1% | Canon RF 200-800mm f/6.3-9 IS USM |
So “17.9% at 200mm” does not mean everyone bought the same 70-200mm lens. It means 17.9% of all zoom transactions involved lenses whose longest focal length is 200mm.
Almost one in four zooms reached 400mm or longer
When all categories from 400mm upward are combined, lenses reaching 400mm or longer account for 24.6% of zoom transactions. In other words, roughly one in four zooms traded on the platform had a strong telephoto orientation.
That includes models such as the Canon RF 100-400mm, Canon RF 100-500mm, Nikon Z 180-600mm and Canon RF 200-800mm — lenses aimed mainly at wildlife, sports, aviation and other subjects requiring long focal lengths.
Canon, Nikon and Sony dominate transactions on the platform
Canon accounted for 38.1% of zoom-lens transactions, Nikon for 27.2% and Sony for 16.6%. Together, the three brands represented 81.9% of the zoom transactions recorded by Minna Camera.
| Brand | Share of all zoom transactions | Share of brand zooms reaching 200mm+ |
|---|---|---|
| Canon | 38.1% | 64.2% |
| Nikon | 27.2% | 49.7% |
| Sony | 16.6% | 39.7% |
| Sigma | 4.1% | 37.8% |
| Tamron | 3.4% | 65.6% |
These are two different measurements. Tamron’s 3.4% is its overall share of Minna Camera zoom transactions. The 65.6% figure means that nearly two thirds of the Tamron zooms traded reached 200mm or longer. It does not mean Tamron exceeded Canon or Nikon in total transaction volume.
Long telephoto zooms became even more prominent in Q2
Zooms reaching 200mm or longer represented 45.1% of transactions in Q1 and rose to 56.9% in Q2. For lenses reaching 400mm or longer, the share increased from 16.4% to 32.3%.
This shows a substantial shift toward longer zooms within this marketplace during the first half of the year. It does not by itself establish the same trend across the entire Japanese market.
What we think
The figures are most useful when read as a snapshot of one used-gear marketplace rather than a ranking of “Japan’s favorite lenses.” The clear takeaway is that more than half of the zoom lenses traded on Minna Camera reached at least 200mm, while almost one in four reached 400mm or longer. That points to especially strong activity in telephoto zooms used for wildlife, sports and action photography.
Frequently asked questions
What does the “200mm category” mean?
It includes zoom lenses whose maximum focal length is 200mm. A 24-200mm and a 70-200mm therefore belong to the same category.
Which lens led the 200mm category?
The Nikon Z 70-200mm f/2.8 VR S was the most-traded model among zooms ending at 200mm.
Does 51.2% mean half of all lenses in Japan are telephotos?
No. The 51.2% figure applies only to zoom-lens transactions on Minna Camera during H1 2026.
Which brand had the largest share of zoom transactions?
Canon led with 38.1%, followed by Nikon at 27.2% and Sony at 16.6%.
